In recent years, several reasons have caused executives to fully realize that planning in a traditional way cannot solve their problems. Hence the use of strategic planning as a necessity in governments, organizations and communities has been raised.
The important point in planning at the level of governmental organizations is the attention paid to the status and role of external factors influencing the planning process. Because these organizations, due to their mission nature, are bound to interact (effecting and being affected) with an environment outside their own sphere of activity, which creates a necessity for accurate recognition of a wide range of influential (and also influencing) areas, including the legal, economic, cultural and social, political, technological and other fields at national and international level, wide range of stakeholders, including people, government, legislative bodies, and all neighboring organizations, are defined with different expectations for the organization. Therefore, planning in these organizations should be such that the mission of the organization can be realized.
On the other hand, in private organizations, one of the attractions of strategic planning is to achieve more profit for the organization. Considering the organization’s decisions and the growing organization, the necessity to use a comprehensive program to deal with more issues is felt more than before. The basis of this kind of planning is the level of understanding of managers from competing companies, markets, prices, distributors, governments, and all those who are in some way associated with that organization, which determines the position of the organization.